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If you would like to discuss the impact Brexit may have on your business with us you can contact us here.
The UK public's decision to vote to leave the EU will have an unprecedented impact on business. Policymakers, media, investors, customers and employees are all watching how you will react.
In the post-Brexit vote reality, every major relationship, public position and strategic or operational assumption must be re-evaluated. The communications challenge for business at this pivotal time is to focus more than ever on the things that matter most: developing the messages, systems and relationships that will protect and build reputation in post-Brexit environment.
Successfully navigating Brexit will be fundamental to business performance going forward. This guide will help you to understand where you are most at risk and help to highlight how to best prepare for the months and years ahead.
Edelman's Navigating Brexit guide will help you to understand your risk and readiness across five key communications disciplines:
How prepared you are to participate in the debate to forge a new settlement for the UK and your understanding of how it may affect you
Could your corporate reputation be exposed by the Brexit decision and whether you have the necessary plans in place to address this
Whether you understand employee opinion on the Brexit decision and your engagement with employees on the issue
Your knowledge of the new stakeholder landscape and preparedness to operate within it
Assessing whether your old ways of communicating are still effective and where they may need to be updated
You will be asked a total of 30 questions across these five areas, the results of which will be benchmarked against an industry average. Half of these questions will assess your awareness of the challenges your business may face, the other half your readiness to address them.
To benchmark your risk awareness and readiness, we need to understand basic demographic information about your company or organisation. The size, industry and markets of operation all bring unique sets of risks in a post Brexit vote environment, as well as readiness challenges.